Before working together, West Clay was already a thriving candle and fragrance brand. It had earned national press features, secured major retail placement, and built a loyal customer base — but its visual presence lacked formal brand structure. Aside from a signature peachy-pink hue and primary logo, there was no cohesive system guiding packaging, social content, or tone of voice.

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Owners, Suzy and Mo, weren’t looking to reinvent West Clay. They wanted to refine what was already working.

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The rebrand focused on developing a clarified color palette, refined typography system, secondary logo suite, and supporting brand accents that could carry consistently across packaging, retail, and digital. We also established visual direction and tonal guidance to bring cohesion to a social presence that previously felt visually scattered.

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The result is a more confident, polished version of West Clay — still flirty and colorful, but now unmistakably intentional.

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Following the refresh, our partnership has continued to expand. I now lead ongoing packaging design, print collateral, and campaign materials — ensuring that as the product line grows, every touchpoint remains aligned with the refined brand direction.