Novelle is a bold, bookish fragrance brand inspired by romance, literary tropes, and the emotional world of women who read to feel. I developed the full brand identity — including the logo system, color palette, typography, and core visual language — and am currently expanding the system into packaging concepts and additional brand elements. The result is a world that blends dreamy pinks, expressive typography, and unapologetically feminine energy to turn each scent into a story you can wear.