Femme Coastal Boutique is a coastal-inspired fashion brand rooted in softness, elegance, and an inviting spirit. Nestled in Bethany Beach, Delaware, Femme brings together timeless style and seaside charm to create a boutique experience that feels both elevated and approachable.

I had the privilege of refining and expanding Femme’s brand identity, building a logo suite, custom illustrations, and a cohesive color palette that draw directly from the boutique’s warm, coastal environment. The updated branding provides consistency across digital, print, and in-store touchpoints, giving Femme the flexibility to grow while staying true to its authentic personality.